Have you ever walked into a store and immediately been so frustrated that you couldn't even begin to think about spending your money? Things are haphazardly strewn about, there is little organization, and when you walk up to an item that you might consider buying - it has no price tag on it. Don't let this happen to your craft show booth. You need to keep in mind the same principles of good marketing and merchandising when you set up for a craft show.
The first thing you need to do is have a plan. That means putting together an idea of what your craft show booth is going to look like in advance. I've seen so many people just lug their craft show items around in the back of a big van with a few extra stands and tables to place them on. These are the same people that ask, "why didn't I sell anything this weekend?"
Planning your craft show booth involves a couple of things: first, you want to talk to the craft show organizer to see how much space you have, and if there are any restrictions to what you can have in or around your booth. Also, ask if you have a reliable power supply to run your booth. This is important. The next thing you want to do is get a floor plan of where your booth is located so you can figure out the best set up to keep people moving in and through your craft show display.
Once you go to lay out your presentation for the show, there are a few of things to remember for a favorable craft show. Zero clutter! Maintain your items comfortably arranged into particular areas. If you're a knitter and you are selling sweaters for children and grownups, it is not beneficial to have them together since people will be disappointed with having to separate the kids' sweaters in order to find the single adult one in the heap.
Spend time perfecting your selling skills. If you feature a unique stained glass window suspension, it would be time advantageously spent to invest in a window that you will be able to show in your booth with one of your window hangings dangling in it. Once people view the item in action, they can envision it in their own homes, or they can fancy using it themselves. If they can do this, then they are probably to purchase it.
Keep particulars no lower than waist height - Shoppers truly prefers not to bend over after they have been on their feet for a long time at a craft show. Keep particulars within range and there will be more potential for shoppers to pick up items and look at them closely - which leads to further buys. Set aside floor space for additional stock (in boxes) with which you'll be able to replenish your sales booth.
Price everything you have - Make it easy for people to buy your crafts. If you don't have a price, they may think twice about taking the time to ask - they may just go elsewhere to purchase something at this craft show.
Do away with snarl-ups. There's nothing less positive than having shoppers frustrated by the lack of good flow in a craft show cubicle. Try to arrive at a normal flow for folks to survey your craft show particulars, be moved along by other shoppers walking through, and proceed right through to the checkout counter at the end. Whenever you make too many places where shoppers are stagnant or they have trouble getting to see other crafts, you're limiting your sales.
Remember, you are campaigning a business. Have in mind that store you scorn going into versus the one where everything flows so nicely; the exhibits are catchy and all of the price tags are on the items for sale. Establish a craft show booth that resembles the store you admire - and you'll discover that people will spend more money on your crafts!
The first thing you need to do is have a plan. That means putting together an idea of what your craft show booth is going to look like in advance. I've seen so many people just lug their craft show items around in the back of a big van with a few extra stands and tables to place them on. These are the same people that ask, "why didn't I sell anything this weekend?"
Planning your craft show booth involves a couple of things: first, you want to talk to the craft show organizer to see how much space you have, and if there are any restrictions to what you can have in or around your booth. Also, ask if you have a reliable power supply to run your booth. This is important. The next thing you want to do is get a floor plan of where your booth is located so you can figure out the best set up to keep people moving in and through your craft show display.
Once you go to lay out your presentation for the show, there are a few of things to remember for a favorable craft show. Zero clutter! Maintain your items comfortably arranged into particular areas. If you're a knitter and you are selling sweaters for children and grownups, it is not beneficial to have them together since people will be disappointed with having to separate the kids' sweaters in order to find the single adult one in the heap.
Spend time perfecting your selling skills. If you feature a unique stained glass window suspension, it would be time advantageously spent to invest in a window that you will be able to show in your booth with one of your window hangings dangling in it. Once people view the item in action, they can envision it in their own homes, or they can fancy using it themselves. If they can do this, then they are probably to purchase it.
Keep particulars no lower than waist height - Shoppers truly prefers not to bend over after they have been on their feet for a long time at a craft show. Keep particulars within range and there will be more potential for shoppers to pick up items and look at them closely - which leads to further buys. Set aside floor space for additional stock (in boxes) with which you'll be able to replenish your sales booth.
Price everything you have - Make it easy for people to buy your crafts. If you don't have a price, they may think twice about taking the time to ask - they may just go elsewhere to purchase something at this craft show.
Do away with snarl-ups. There's nothing less positive than having shoppers frustrated by the lack of good flow in a craft show cubicle. Try to arrive at a normal flow for folks to survey your craft show particulars, be moved along by other shoppers walking through, and proceed right through to the checkout counter at the end. Whenever you make too many places where shoppers are stagnant or they have trouble getting to see other crafts, you're limiting your sales.
Remember, you are campaigning a business. Have in mind that store you scorn going into versus the one where everything flows so nicely; the exhibits are catchy and all of the price tags are on the items for sale. Establish a craft show booth that resembles the store you admire - and you'll discover that people will spend more money on your crafts!
About the Author:
business man Ethan O. Tanner explains the different types of Craft Fair Booth advertisingstrategies andadvertising Craftsfor an income.. This article, Ways to Set up a Craft Show Display has free reprint rights.
No comments:
Post a Comment