Sourcing seasonal holiday greeting cards for your business is never troublesome and there are countless thousands of websites and masses of catalogs that push "the best" holiday greeting cards for business. With a surplus of promotional information, many firms will generally wait until the last moment to make a decision. This is a blunder.
The choice your firm makes for your annual greeting card states as much about your firm as do your advertising and promotional campaigns. If you intend to invest the time and cash to send out a Christmas greeting card, then it is smart to use your time intelligently and select a greeting card that works effectively to market the image of your firm in a good light.
While many firms go the extra mile and use the greeting card to support a charitable or cultural activity and can even commission an etched holiday greeting card, most businesses seem content to accept a convenient and "politically-correct" secular card that will not offend anyone's sensitivities or spiritual convictions.
While company budgets may not permit the commissioning of a specially made card, business owners are well advised to invest their own time in finding a holiday card that casts their company in the best light. This is an investment in public relations and it's often smart to engage other members of the firm in this decision-making process.
While Crane, William Arthur and D'Arconte have been making fine quality engraved holiday cards for small and large firms for a number of years, a favored and cost-effective choice for many firms is Birchcraft. This Massachusetts firm has a great choice of business holiday greeting cards suitable for every occasion.
Some of the cards and cut-outs to feature the name of your firm, others have winter country-scenes and for those companies having a New York City presence, Birchcraft features winter scenes of Central Park, Wall Street and Rockefeller Center from several American artists.
This holiday season firms should spend a few moments to think on holiday greeting cards that will reflect well on their firm.
The choice your firm makes for your annual greeting card states as much about your firm as do your advertising and promotional campaigns. If you intend to invest the time and cash to send out a Christmas greeting card, then it is smart to use your time intelligently and select a greeting card that works effectively to market the image of your firm in a good light.
While many firms go the extra mile and use the greeting card to support a charitable or cultural activity and can even commission an etched holiday greeting card, most businesses seem content to accept a convenient and "politically-correct" secular card that will not offend anyone's sensitivities or spiritual convictions.
While company budgets may not permit the commissioning of a specially made card, business owners are well advised to invest their own time in finding a holiday card that casts their company in the best light. This is an investment in public relations and it's often smart to engage other members of the firm in this decision-making process.
While Crane, William Arthur and D'Arconte have been making fine quality engraved holiday cards for small and large firms for a number of years, a favored and cost-effective choice for many firms is Birchcraft. This Massachusetts firm has a great choice of business holiday greeting cards suitable for every occasion.
Some of the cards and cut-outs to feature the name of your firm, others have winter country-scenes and for those companies having a New York City presence, Birchcraft features winter scenes of Central Park, Wall Street and Rockefeller Center from several American artists.
This holiday season firms should spend a few moments to think on holiday greeting cards that will reflect well on their firm.
About the Author:
Sheila May is the owner of Therese Saint Clair, a stationery store located in Greenwich, CT. She writes often about holiday greeting cards and business holiday cards.
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