Sunday, September 25, 2011

Getting Fashion in Style

By Agus Rahman


Do you ever attractiveness how style trends make it from the runway to true life?

Before clothe arrive on shop shelves, every article must go through hundreds of steps and travel thousands of miles. This requires well-coordinated logistics for a fast-paced industry that's already on to the next style.

"Shipping is the thread that ties our business together, " says designer Tomer Gendler. His eponymous menswear label has a loyal following including a lot of stylists and their customers such as Hollywood A-listers Jamie Foxx and Adrien Brody.

Since Tomer started his business four years ago, he has relied on UPS to help him transport designs, fabric and costume around the world. "When we're creating a collection, we ship almost daily, and each shipment is crucial to getting the job done. "

Behind the Seams

Before Tomer makes his initial sketch, he searches out distinctive fabrics and trims, such as cashmere blends from Italy, high-tech fabrics from Switzerland and buttons from China. After creating his patterns, he orders and ships enough thread, fabric and trim to create samples, which he shows to model customers in New York. These generally are shipped back and forth certain times from manufacturers in Italy, New York City or China until the gaze is perfected. Tomer works with the customers to decide what pieces will be sold in stores.

After that, Tomer and his staff figure out how significantly fabric is needed to fulfill orders. The production process moves on to a grading company, which tailors design to make the attire line in multiple sizes. UPS ships the patterns, fabric and trim to New York and Italy, where tailors make the clothes.

However , it takes more than shipping to make sure the outfits arrive on time. UPS's customs brokers escort care of complex textile tariffs for this reason that all of Tomer's pieces clear inspections seamlessly.

After the clothing are made, they are shipped to Tomer's New York showroom for painstaking quality inspections. Finally, the apparel is shipped to stores across the country and around the world.

If Tomer's collection arrives even one day late, stores have the right to cancel the order, leaving him with hundreds of dollars' worth of apparel that can't be sold. On the other hand, providing on time ultimately wins more business. "Being on time earns trust, " he says. "It says you're a solid business partner. "

Tomer makes some he's on time through package tracking capabilities on UPS. com, accordingly both he and his clients stay in the know. By having a shipping partner escort care of these steps, Tomer is free to forget related to the logistics and focus on designing and running his business.

Tomer's menswear collection is available in high-end stores, including Takashimaya in New York and Tokyo. - NU




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