Friday, September 16, 2011

Muslim Women Are Taking Part In Aqua-Aerobic And Swimming Situations!

By Agus Rahman


All these year's Muslim girls have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a lady to cover all the things besides the girl face, hands and feet.

The swimwears available in the market were either not targeted for the Muslim females as they led to exhibit of skin or were unpractical for swimming.

To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating "As an active Muslim woman, I revealed it difficult to participate in certain sports, simply because of all the excess clothes we were putting on. And also the veil very unpractical when playing sports".

For a market that was not targeted by large market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a fantastic potential and patterns need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that designs women's sportswear

. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, ladies and kids. Among all these products the most admired and reviewed is "Bodykini".

Surely, Oliver had the support and opinions of his Iranian family members and an encounter of over 20 years in the family textile business. Before designing the final product "Bodykini",. In the course of his time, he learned the crucial attributes targeted while designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks fantastic, designed for modest comfort, adheres to Islam's tradition and most importantly lets woman swim without any fear.

It does accordingly by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated every thing into 2 primary piece of dress up: a shirt with a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not only highly Chlorine resistant though as well provides protection from ultraviolet rays.

The advantage of using a Polyester material is that it has low river absorbency, dries fast and ensures complete stretch in all directions leading to comfortable swimming or aqua-sport.

The Bodykini arrives in two colors to choose from and two unique functions.

The preliminary feature is the two elastic bands that are attached at the inside of the pants that get buttoned to the inside of the suit, which prevent the suit from floating in case the swimmer performs a feet original dive.

The second feature is the small pocket having a zipper in the pants; ideal for keeping small stuff like keys or cash.

Accordingly now, with items like Bodykini both the problems namely: meeting the Islamic classic requirements and availability of a comfortable swimming clothing for woman, are solved.

Bodykini is obtainable online at bodykini. com. Along with this Bodykini has been released in the Middle East and is available in Dubai at Al Boom Marine retail stores or at the Dubai Females Club.

Now, Islamic lady might remain more active and enjoy the aqua sports with the power of Bodykini.

The Bodykini modest swimwear is becoming popular among not just the Muslim population however too among all those females who love to cover their bodies and prevent the tans while enjoying the relaxing waterway.

Having said all this,. Taylor, of Azizah Magazine, says that

"In one other 15 years there is going to be a sizable Muslim consumer market and lots of demand".

I think we're where the Hispanic market was 20 years ago, and today the Hispanic market is a huge consumer market. " Further more, Arun Jain, a marketing professor at the University of Buffalo in New York State, concurs and states that given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an opportunity to break into an emerging market.

Moreover, more than only the Muslim ladies the contemporary world woman comprising of Christian, Jews and others don't might seem the need to show off their bodies and strive to be modest.




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