Monday, April 25, 2011

On the horizon, hotels in Rio de Janeiro brace for Hollywood's effect

By Kathryn Lopez


This is a discussion that will indicate an noticeable trend, Brazil's presence in the film industry is developing. It's already been established that Rio de Janeiro will be hosting both the World Cup as well as the Olympics. This in addition to Brazil's economic increase has had a vibrant effect on the Latin country's logistical functionality.

No longer just an area for a vacation or taking a holiday, apartments, flats and hotels are springing up that could easily furnish accommodations to Hollywood's masses. Should more large budget films show up to the shores of Copacabana and Ipanema. Over the past few years, Incredible Hulk, starring Edward Norton was filmed in Rio de Janeiro as well as more recently Stallone's Expendables was also filmed in Brazil. Quite possibly he'll be back to blow up a few more buildings and hotels.

After Elite Squad II, premiered at movie theaters across Brazil in early October, taking in a record R$14 million (US$8.23 million) at the box-office receipts in its first weekend. As the follow up to the 2007 hit there was loads of buzz and hope, while also furnishing yet more signs that Brazil's industry is not only escalating, it is pushing resourcefulness to the next level.

While Rio de Janeiro used to be just a place to take a vacation and visit the attractive beaches of Copacabana and Ipanema, it would now seem that the type of real estate has improved. While it was once cost prohibitive for production companies to travel to Brazil to make their films it would now look that the playing fields are transforming. Rentals of more sophisticated equipments are now attainable and Brazil now has artistic professionals to bring to the table. The industry is surely growing. The fact that professionals can be found who live in the country in their own homes and apartments can absolutely lower expenses, such as the bills you are likely to have in hotels.

So is Brazil set to be house of the Latin Hollywood? May just be, at the rate that apartments and flats are being built, it's only reasonable that there is sizeable expansion taking place in all markets of Brazil's economy. While the accessibility of accommodations is obvious, it can also be noted that contributions that can be made by skilled artists and workers is also growing. Without a doubt, the artistic efforts to the film industry originating in Brazil will be something to keep an eye on in the coming years.




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