Wednesday, December 9, 2009

An Online Magazine Subscription Can Build Your Business

By Jane Davies

When it comes to online business the adage is the money is in the list. You want to use email marketing to build your presence on the internet. You do this by building your list of email addresses. When you have a new product or new information on your website you want your customers to see you can send them a message via email and invite them to click the link you have included in your email message so they can easily go to your website. You can build your email list by having on your website an area where visitors can sign up for your free online magazine subscription. I offer a free online magazine subscription on my website.

You need an auto responder set up on your website and a webpage where people can enter their email address and name to receive their free ezine. Ezine is what many call an online magazine. You can refer to it as a magazine though for added effect.

Your ezine offers helpful information to your subscribers that they could not get anywhere else. Of it they would have to research to find the information. You do the research for them. Put out your ezine on a regular basis. The same day of the week or month works well.

You might want to do a weekly ezine. But there is more work than you might think to putting one together. I do one per month and find that works well enough.

You of course do not have to wait to contact your list once a month. If you have a special deal on your website, send out a message to your list. Alert them if you have added something new to your website that they will find interesting.

You need to have an auto responder on your website. Each name and email address is on the auto responder which as its name suggests sends out emails automatically to your email list. You can have your online magazine sent out on a specific date depending how you set up your auto responder. Your online magazine can be archived on your website to show people visiting what your magazine is all about.

You want to only include a few issues of your past magazines online. If you have too many people will try to read those before signing up and providing their email address. By then they might move on and never sign up. You not have to make your online magazine a large work. Simply make it newsletter style. Include some articles related to your website. You can even get articles from an online article directory and place them as long as you include the links included in the article.

Using an online magazine is also a good way to promote affiliate products. These are products you promote for others and when someone buys the product through your affiliate link you get a commission. You can include affiliate links in your online magazine with a small article or review about the product. When you use an online magazine subscription to build your online business you create many ways to make money online.

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