With its famed Bowtie emblem you would well wonder the auto racing influences on staid Chevrolets. Yet is no accident . A real person - not some make up designer or marketers frankenstein corporate image creation was the historical backbone of this G.M.'s divisions brand name. Perhaps it was too early in the worldwide automotive industry's involvement with marketing and "marketing / design departments". Yet the whole philosophy then was to build actual substantial cars - not simply to create pretty designs. Vehicles were tested and evolved through real world tests and testing - on the track and in rally racing. Swiss race car driver Louis Chevrolet founded this actual company which bore his name. The Chevrolet brand name became a solid well established name in the auto trade. At some point a former General Motors exec - Bill Durant - purchased the firm and incorporated it into General Motors' stable.
The first Chevrolet cars had no names and were only recognized by model numbers. Following World War II, it was determined that it would be in the company's best interest to begin giving Chevy's real names. Chevrolet originally developed an extensive variety of models: mini vans, two-door coupes, station wagons, four-door sedans, sports cars, Sport Utility Vehicles or SUVs, and crossovers. However, in recent years, some models like the mini vans and station wagons were dropped to make way for more popular types. Re-markedly in 2012 / 2013 its small Sports Utility Vehicles nicknamed Crossovers that seem to be an even bigger fad than the previous hold over pickup trucks. The expression "different strokes for different folks" never seems to have held more when it comes to vehicle choice. Yet in the end , although image and status does play a role , for most car , truck & S.U.V. buyers its primarily about affording reliable transportation. Whether its to get to work on time or family errands for most people owning and running a vehicle is all about utilitarian value.
The first Chevy models were equipped with four-cylinder engines. The cars then grew notably in power and size, moving up to the six-cylinder engine. Finally, around the 1950s, the move to V8 engines was made. Early Chevrolet models were characteristically big and not the most fuel-efficient cars around. However, as the years progressed, the cost of fuel began to rise and funds became tighter. The company realized that they needed to offer new models that were more fuel-efficient, instead of their usual gas-guzzling models. Chevrolet began to slim down and presented smaller, more fuel-efficient cars. This business strategy turned out brilliantly and attracted a lot more clients.
The current focus is on replacing the mini-van with the crossover vehicles as the modern family car. Crossover vehicles are more novel, fuel-efficient, and contemporary, and depict more closely the ideals of the general public. An excellent illustration for this popular model is the Traverse.
Chevrolet has become a dependable brand that many Americans have come to trust for decades. True, the company had to go through some tough periods, competing against foreign makers and facing rising materials prices. But despite all these, they were still able to promote their brand successfully. A few of their most popular models, like the Camaro and the Corvette, have remained in production for several years.
The first Chevrolet cars had no names and were only recognized by model numbers. Following World War II, it was determined that it would be in the company's best interest to begin giving Chevy's real names. Chevrolet originally developed an extensive variety of models: mini vans, two-door coupes, station wagons, four-door sedans, sports cars, Sport Utility Vehicles or SUVs, and crossovers. However, in recent years, some models like the mini vans and station wagons were dropped to make way for more popular types. Re-markedly in 2012 / 2013 its small Sports Utility Vehicles nicknamed Crossovers that seem to be an even bigger fad than the previous hold over pickup trucks. The expression "different strokes for different folks" never seems to have held more when it comes to vehicle choice. Yet in the end , although image and status does play a role , for most car , truck & S.U.V. buyers its primarily about affording reliable transportation. Whether its to get to work on time or family errands for most people owning and running a vehicle is all about utilitarian value.
The first Chevy models were equipped with four-cylinder engines. The cars then grew notably in power and size, moving up to the six-cylinder engine. Finally, around the 1950s, the move to V8 engines was made. Early Chevrolet models were characteristically big and not the most fuel-efficient cars around. However, as the years progressed, the cost of fuel began to rise and funds became tighter. The company realized that they needed to offer new models that were more fuel-efficient, instead of their usual gas-guzzling models. Chevrolet began to slim down and presented smaller, more fuel-efficient cars. This business strategy turned out brilliantly and attracted a lot more clients.
The current focus is on replacing the mini-van with the crossover vehicles as the modern family car. Crossover vehicles are more novel, fuel-efficient, and contemporary, and depict more closely the ideals of the general public. An excellent illustration for this popular model is the Traverse.
Chevrolet has become a dependable brand that many Americans have come to trust for decades. True, the company had to go through some tough periods, competing against foreign makers and facing rising materials prices. But despite all these, they were still able to promote their brand successfully. A few of their most popular models, like the Camaro and the Corvette, have remained in production for several years.
About the Author:
In an interview with Durant's widow, Catherine published in a 1986 issue of Chevrolet Pro Management Magazine, Catherine recalled how she and her husband were vacationing. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a wise choice for a moniker for Chev vehicles."
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