If one is into handcrafting projects like cards or scrapbooks, then he will definitely like the products that the famous creative store stampin up sells. Now unlike a normal store that would be composed of a building with a person at a counter selling merchandise, this store is actually an online store wherein independent distributors called demonstrators are in the area to give the merchandise to the customers. Very often, many stampin up demonstrator blogs would pop out made by the demonstrators themselves so that they can be able to promote the brand name.
Now these blogs are written so that the public will know more about the demonstrators writing about them. Now the demonstrators are not only salespeople for the product but they are also customer service personnel who would create bonds between the brand and the customers. Their customer service would go beyond just handing over the product and answering questions but would even go as far as being friends.
Now one of the most raved about topics that the demonstrators would write about would be the events they help host. Now these events are known as stamp parties or simply creative gatherings wherein one will use stampin up products to create an art project. Now just for those who do not know how this works, a customer will first contact a demonstrator in the area and will work together with him in order to host the event.
Now after the event, they would actually cover the event and write about it. They would write about the details of the event like the people who participated and the art projects that they created. From there, they would give somewhat of a review of each finished product with a matching picture.
Another thing that one would commonly find in the blog page of demonstrators would be steps on how to create certain projects. For example, a demonstrator would post a picture of a card that makes use of rubber stamps and accessories. At the bottom, there are steps on how to create this thing and how it can look better by adding other accessories to it.
Now this kind of post is very good for the sales of the demonstrator because it will engage the customers to the brand. Once the customers are engaged, chances is they will be more intrigued about the products that are being used and they would want to try it out. Once they like the products and the superb service, they will be loyal customers.
There are even distributors who would actually share stories of things that would happen to them in their everyday life. Somewhere in the middle, they would add in some of the products of stampin up so that people can see. This is actually w method of indirect marketing using a story to promote a product in a very subtle manner.
Now a lot of them would actually retell their story as an independent demonstrator and how they started out. Most would write it in such a way that it is an inspirational story that many would actually find touching. They would then tell how happy they are working for stampin up.
Now these blogs are written so that the public will know more about the demonstrators writing about them. Now the demonstrators are not only salespeople for the product but they are also customer service personnel who would create bonds between the brand and the customers. Their customer service would go beyond just handing over the product and answering questions but would even go as far as being friends.
Now one of the most raved about topics that the demonstrators would write about would be the events they help host. Now these events are known as stamp parties or simply creative gatherings wherein one will use stampin up products to create an art project. Now just for those who do not know how this works, a customer will first contact a demonstrator in the area and will work together with him in order to host the event.
Now after the event, they would actually cover the event and write about it. They would write about the details of the event like the people who participated and the art projects that they created. From there, they would give somewhat of a review of each finished product with a matching picture.
Another thing that one would commonly find in the blog page of demonstrators would be steps on how to create certain projects. For example, a demonstrator would post a picture of a card that makes use of rubber stamps and accessories. At the bottom, there are steps on how to create this thing and how it can look better by adding other accessories to it.
Now this kind of post is very good for the sales of the demonstrator because it will engage the customers to the brand. Once the customers are engaged, chances is they will be more intrigued about the products that are being used and they would want to try it out. Once they like the products and the superb service, they will be loyal customers.
There are even distributors who would actually share stories of things that would happen to them in their everyday life. Somewhere in the middle, they would add in some of the products of stampin up so that people can see. This is actually w method of indirect marketing using a story to promote a product in a very subtle manner.
Now a lot of them would actually retell their story as an independent demonstrator and how they started out. Most would write it in such a way that it is an inspirational story that many would actually find touching. They would then tell how happy they are working for stampin up.
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