Wednesday, November 7, 2012

Automotive Industry Historical Viewpoints - Chrysler

By Edward Quesnell


The Chrysler saga all started way back in the year 1908 when the founder, Walter P. Chrysler, started his business by being an active participant at a Chicago auto show. He was thirty three years old and worked at the railways. Despite that job given, automobiles became a part of his life. Albeit he saw a white colored Loco mobile, he was addicted to it, tried finding ways to get the money to purchase the car, and became indebted just so that he could own it. Then followed many months of dabbling about this car and later did he only learned how to drive this car.

In the prevailing four years, Mr. Chrysler's fascination for automobiles became a career. As a production manager for Buick, he worked hard and became the president as well as the General Manager of a GM division. This was his first engagement with the automobile industry. As leaving his employ at his previous auto industry employer, in 1920, he revived the unsuccessful Willys Overland Company and then went on to repeat his successful triumph with yet another job with a somewhat known firm called Maxwell Chalmers. During 1924, he was acknowledged in launching his first car to the public that have had his name.

It only took three more years for Chrysler to accomplish a great success during the time which he had purchased out Maxwell that became the stepping stone in making the well-known car manufacturing company called Chrysler. He created both DeSoto and Plymouth automobiles, as well as the Dodge & Chryslerautomobiles.

It only needed just about five more years before Chrysler became an integrated automobile manufacturer and in fact was a major milestone in the Chrysler history timeline. He was then big and confident enough to take on two of the most known automobile brands: GM and Ford. Even so, his innovative design, the 1934 Airflow, did not market as much money as the other car designs did, but the company managed to survive the Great Depression. During World War II, the company didn't have a choice but to change plans and switched to manufacturing military vehicles.

The next leading landmark in the Chrysler saga was the establishment of the Hemi V8 engine which took place in 1951. Since then, Chrysler has traversed the way in fostering new technologies from scratch and this has always sustained the company in being able to greatly manufacturing high quality cars. Since then, the company has passed through different situations, ups, and downs. However, there is no disproving that whatever fluctuations the company has encountered through years that have passed, it has always managed to produce the cars needed and at the right times.






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