While many are soaking up rays at the beach, others are looking forward to the hectic holiday season. August and September are great months to jump start the Christmas season by purchasing your holiday cards or Christmas cards. Many storesare providing early-season discounts on custom Christmas cards purchased before the end of September.
With the increased popularity of social media sending Christmas greeting cards has lost some of their luster. Nevertheless, business executives recognize the importance of connecting with their clientele to reinforce their brand image. Others find it a compelling custom that helps cement friendships by sharing news of family and friends.
Whatever the motivation, engraved Christmas cards make a bold statement in shaping your holiday message. Colors are bolder, images sharper and papers are typically of a far higher quality than the flat-printed Christmas cards sold online. While seasonal images and the greeting sentiment are generally ready-printed, new dies are made to add your names and the return address to the holiday card.
While engraved holiday cards tend to be more expensive than the typical mass-produced Christmas cards, the three dimensional effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, so increasing overall printing costs. Nevertheless, the effect of an engraved holiday card is worth the additional expense.
Crane & Co. Has been making wonderfully engraved Yuletide cards and fine stationery for many years. Crane's traditional brightly-colored Christmas tree regularly sets the standard for the rest of industry which attempts to match the close-resolution printing needed to create these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a wonderful studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For years , Mr. D'Arconte has resisted promoting his cards online because low resolution internet images tend to distort the quality of his designs. This year, for the first time, Mr. D'Arconte has sanctioned the online reproduction of 18 holiday cards that may be acquired online or through authorized dealers.
With the increased popularity of social media sending Christmas greeting cards has lost some of their luster. Nevertheless, business executives recognize the importance of connecting with their clientele to reinforce their brand image. Others find it a compelling custom that helps cement friendships by sharing news of family and friends.
Whatever the motivation, engraved Christmas cards make a bold statement in shaping your holiday message. Colors are bolder, images sharper and papers are typically of a far higher quality than the flat-printed Christmas cards sold online. While seasonal images and the greeting sentiment are generally ready-printed, new dies are made to add your names and the return address to the holiday card.
While engraved holiday cards tend to be more expensive than the typical mass-produced Christmas cards, the three dimensional effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, so increasing overall printing costs. Nevertheless, the effect of an engraved holiday card is worth the additional expense.
Crane & Co. Has been making wonderfully engraved Yuletide cards and fine stationery for many years. Crane's traditional brightly-colored Christmas tree regularly sets the standard for the rest of industry which attempts to match the close-resolution printing needed to create these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a wonderful studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For years , Mr. D'Arconte has resisted promoting his cards online because low resolution internet images tend to distort the quality of his designs. This year, for the first time, Mr. D'Arconte has sanctioned the online reproduction of 18 holiday cards that may be acquired online or through authorized dealers.
About the Author:
Sheila May is the owner of Therese Saint Clair and a founding member of the Stationers Guild and writes often about the latest trends in Christmas cards and engraved holiday cards.
No comments:
Post a Comment