Friday, May 24, 2013

Unique Vehicle Wraps & How the Eye Perceives Them

By Rob Sutter


Text is my media, as a writer, and I know that I have to be able to create something that people want to read. I often think that those who specialize in graphics have it easier when it comes to grabbing one's attention. Their media is visual by comparison, meaning that it's easier to take an image into mind than spare some time to read. When it comes to creating the most striking visuals imaginable, I don't think any other quality fits unique vehicle wraps better.

Visual media is very attractive to the eye but this means that a good image has to accompany it. I believe a great part of said image comes from the colors which are utilized, a pairing of blue and orange being one such combination. You want to make certain that whatever image you create has some kind of attractiveness as far as hues are concerned. One may not take colors into account so much but it's an idea that has to be carefully implemented to elevate the look.

Some of the best designs are able to fit the client while looking as stellar as possible, which is what unique vehicle wraps should possess. Companies like JMR Graphics are useful in the fact that they can take the client they're designing for and incorporate the brand into visual that people will remember. It's a sight that not only includes the right types of colors but it fits the image that a client desires. This, to me, is the ideal that every business wrap should retain.

The images that I have taken to recently are the ones that aren't entirely serious. One of the most popular that I have seen in recent times are memes, which are simpler images with bold text placed over a specific image. These kinds of visuals can be interpreted in a snarky or sarcastic tone, which is what I believe they're supposed to be perceived as. Who's to say that these wraps can't take a cue from such memes and become witty in that regard as well?

As far as the best images are concerned, everyone is going to have their own viewpoints since there are so many to consider. While you will have your audience that doesn't want anything more than text which elicits a sarcastic, funny remark, others may call for designs which are more intricate by comparison. The artistic flare that designers are known for shouldn't be lost, since that will help the best unique vehicle wraps come to fruition. This should be done, though, while valuing the needs which clients have.




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