Friday, October 14, 2016

Guidelines On Selecting Clothing Labels

By Stephanie Fisher


A company will always ensure that it produces clothes in bulk for sale. Other than through ensuring that they produce high quality clothes, a company may also be interested in marketing and branding their products. One of the best ways used to market clothes by a specific company is through using Clothing Labels. This is a very efficient and cheap way of marketing the company.

A common type of label used are woven ones. They tend to last as long as the garment. This will allow marketing of the company as the new customers wear clothes with the labels thus attracting other people into purchasing clothes from the company. Using an effective label that lasts longer is thus an innovative way of promoting clothes made by a company.

The quality of a label is important as it determines how long the tag lasts before the content in it fades or wears out. Choosing a low quality label will result in easy damage of the tag during washing or erasing of the ink. Furthermore, a low quality tag is also more likely to have the front material peeling off thus making it unsuitable for fulfilling the marketing function.

When thinking of the type of label to attach to your garment, you need to check that the characteristics of the tag are similar to that of the material on which the tag is to be attached on. Color and type of material used to create the tag are checked to ensure that they are similar to the garment on which the tag is to be attached.

A company has two main options of label types to choose from the woven and printed ones. In the printed type of label, the font is printed onto the material. Common materials used for printed labeling include acetate, satin, cotton twill, nylon, and polyester. The fonts are printed onto the material using a permanent ink that can withstand repeated washing.

For those who want the tags at a cheaper cost, then the printed type of tags is the best option for them. They are also manufactured easily thus making them the best type of tags for purchase by a company which requires them in bulk. Their main disadvantage is that they do not last as long as the woven tags as the fonts printed on them tend to fade as the garment is washed.

For the woven type of labeling, satin, taffeta, and damask are the main materials used. They last longer than the printed labels. However, their main downside is that they tend to sag with time after every wash. Also, some customers claim that the label feels scratchy and itchy on their skin. Other people may also show an allergic reaction to the material.

It is fairly easy for you to acquire a label that you can use for your garments as they are easily available in online stores at huge discounts. For companies that require the products in bulk can contact manufacturers who specialize in producing the tags. This will also allow you to customize the tag to your needs and have them mass produced.




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