Tuesday, September 18, 2018

How To Start Your Own California Apparel Photography

By Diane Fisher


Creating effective and appealing clothes images requires some expertise. Normally, people see models on billboards advertising a particular clothing line, but they have no idea how the shooting takes place. If you are interested in the fashion industry and you want to start your own California apparel photography business, there are several steps that you should follow. This business is doing well in big cities and even smaller towns. Therefore, all you need is capital and the will to run the business. If you have no photo shooting skills, it is wise to attend some training.

When you plan to open such a business, there are various statutory requirements that you should meet. In most municipalities, you are required to have a license and a permit for you to be allowed to run your company in peace. Make sure you meet these requirements, then obtain insurance. A business without coverage can die any time whenever accidents like fire outbreak occur.

After you obtain the license, insurance, and permit, you can now start operating the business. Since it is a photo shooting company you will be running, you must look for perfect live models to make the clothes you will be shooting look stunning. Also, you must be very selective about the models. Thus, the clothes must fit them well, and the models must look attractive in those clothes.

After picking your model, start preparing the space you will be shooting at. The area you choose will be dependent on the current situation. Additionally, the shooting area should be spacious enough to allow the models to move around freely when you give them your cues. Nevertheless, you must have backdrop boundaries if the space is too large.

The next thing is creating the right lighting. Your shooting setup should have a light that is neither too dim nor too bright. Thus, you should find a way of mimicking the softness of natural light from windows. You can use soft boxes that can do this naturally, or umbrellas and speed lights. However, speed lights can be too direct and harsh.

Once everything is in place and you have achieved the right lighting, make sure the model is in position. Make them stand the way you want. Illustrate the standard positions and explain to them how you want your vision to be. Place an X on the surface directly in front of the camera and tell the models to stand there.

When you start shooting, it is wise to use wide framing. This leaves enough space at the edges. Therefore, you can start cropping and editing the images later after the shooting. Also, make sure that the models understand your cues and pose the way you want.

After the shooting, it is time to start editing the images. This is the hardest part and requires a lot of time. Since you will be tired of shooting, you can decide to hire an expert to do the editing work for you. However, if you prefer to work on your own, you need time.




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