Saturday, March 26, 2016

Why Gucci Rightfully Matters To The World

By Gary Reed


Wardrobe, ranging from clothes to accessories to shoes and bags has become a way of life for many. You cannot just ignore it, nor live without it. You wear them everyday. Every person somehow nurtures a certain need for looking good. Or at least, looking comfortable but pleasing enough to go outside.

The streets is becoming the runway of everybody. There is just to much to take, when it comes to style, and this had been made possible by High Street and High Fashion houses. Out of all of them, Gucci, is arguably the most beloved, and right so. Going back to the 1920s, they have earned it.

Nevertheless it is well loved, and has always remained so, for many decades. This is often attributed to the fact that its designs are so timeless while innovative, that the famous handbags can be kept for years and passed as a family heirloom. Coming from a store specializing in leather goods, the company has come a long way.

A lot of times, it may even be the first brand name you have heard of as a child. For sure your mother has talked about it at one occasion, maybe more. About their high end bags and sought after shoes, no one can miss it. At least, no woman aware of trends will.

Some people often look at it as extravagant spending, but a purchase can last for years. Its timeless designs more than makes up for its high flying prices. The stores are famous around the world and when you think of Italy, most likely, the brand name will also pop up in your mind.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

Then came the 1930s when everybody made horse racing in Europe a favorite past time, especially among the rich. This inspired him to start designing hardware and later on shoes, resembling horse bits and made for equestrian activities. The shoes became sought after by the elite circle and the house gained success yet again.

To date, the loafer shoes are the only ones on display at a museum in New York. Since the brand is famous with bags, it pays to know that it was the first to produce a bamboo bag which is iconic and a company mainstay to this day. Fast forward to the 90s, the image of the company was compromised when copies of its wares spread like wildfire everywhere.

To save it from completely going down, they hired American designer Tom Ford as art director. He was able to turn it all around, thereby remaining in the position until 2005. He is still widely credited for what he did to get the company back on its feet. Reputation still counts for much, and the brand shows that it really matters, by not taking it for granted and making the legacy live on.




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