Pandora is a Danish jewellery maker. It is mainly recognizable as the maker of hundreds of different charms and charms bracelets. You can find over eight hundred different charm designs by Pandora. These are sold on a global scale in over 50 countries. Pandora charms are undoubtedly their most successful product. However, they have also produced ranges of necklaces, rings, pendants and earrings.
Per and Winnie Enevoldsen are responsible for starting the brand that we know today. Per's background was as a goldsmith. He kicked off his foray into jewellery by opening up a shop in Copenhagen in 1982. Both per and Winnie would make trips to Thailand to gather jewellery that they could sell back in Denmark.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
The name Pandora Productions had become known simply as "Pandora" by 1987. The plant had been relocated back to Denmark and the couple established a head office in Copenhagen. The business also decided to cease retailing and operate solely as a wholesaler and jewellery designer.
1996 saw Pandora gain another jewellery designer. Lisbeth En Larsen was hired to work in conjunction with Lone Frandsen. Together they were supposed to design and set up a style of jewellery that would be completely unique to the Pandora.
They struck gold in 2000 with the unveiling of the first line of Pandora charms and charm bracelets. The timing could not have been better because charm bracelets were becoming fashionable once more. Pandora used the slogan "one charm for every unforgettable moment in your life" to accompany the launch of their bracelets. This helped to capture the imagination of the public and set Pandora charms apart from their rivals. The charms themselves were made from very good quality materials. These included 14 carat gold charms and also charms made from sterling silver. There was also a selection of beautifully coloured murano glass charms. These had been hand made on the island of Murano in Italy. This Venetian island is renowned for its hand-blown glass. The charms were a big hit on release. This was largely down to the huge selection on offer combined with the quality and affordable price tag.
Pandora charms were all machined using a patented threaded technique. These threads required the wearer to twist the charm over the ends of the bracelet in order to secure it. The threads ensured that the charms would stay safely on the bracelet. However, this also meant that Pandora charms could not fit onto other charm bracelets. Charms made by other brands couldn't fit onto Pandora bracelets either. The beauty of this was that once you became a Pandora customer, it was worth staying one.
Per and Winnie Enevoldsen are responsible for starting the brand that we know today. Per's background was as a goldsmith. He kicked off his foray into jewellery by opening up a shop in Copenhagen in 1982. Both per and Winnie would make trips to Thailand to gather jewellery that they could sell back in Denmark.
However, by 1984 they decided it was time to expand their business. The idea was to focus their abilities on wholesale rather than appearing only as a jewellery shop. Their trips to Thailand subsequently inspired them to open a production facility overseas. It was branded Pandora Productions. They hired Lone Frandsen to fashion their very own range of jewellery.
The name Pandora Productions had become known simply as "Pandora" by 1987. The plant had been relocated back to Denmark and the couple established a head office in Copenhagen. The business also decided to cease retailing and operate solely as a wholesaler and jewellery designer.
1996 saw Pandora gain another jewellery designer. Lisbeth En Larsen was hired to work in conjunction with Lone Frandsen. Together they were supposed to design and set up a style of jewellery that would be completely unique to the Pandora.
They struck gold in 2000 with the unveiling of the first line of Pandora charms and charm bracelets. The timing could not have been better because charm bracelets were becoming fashionable once more. Pandora used the slogan "one charm for every unforgettable moment in your life" to accompany the launch of their bracelets. This helped to capture the imagination of the public and set Pandora charms apart from their rivals. The charms themselves were made from very good quality materials. These included 14 carat gold charms and also charms made from sterling silver. There was also a selection of beautifully coloured murano glass charms. These had been hand made on the island of Murano in Italy. This Venetian island is renowned for its hand-blown glass. The charms were a big hit on release. This was largely down to the huge selection on offer combined with the quality and affordable price tag.
Pandora charms were all machined using a patented threaded technique. These threads required the wearer to twist the charm over the ends of the bracelet in order to secure it. The threads ensured that the charms would stay safely on the bracelet. However, this also meant that Pandora charms could not fit onto other charm bracelets. Charms made by other brands couldn't fit onto Pandora bracelets either. The beauty of this was that once you became a Pandora customer, it was worth staying one.
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