Thursday, November 28, 2013

Marketing Of The Many Maui Made Products

By Georgia Diaz


The promotional of the various Maui made products is conducted by the Maui Chambers of Commerce. The chambers of commerce is having various ways of doing the promotion. This article looks at the various way of the chambers of commerce is using to promote the Maui made products.

The following are various ways of the chambers for commerce has conducted the marketing. The Chambers dose this by having various committees to handle various programmes. The following are the committees of the chambers which help in marketing their produce. The first one is the small business committee.

This committee is the one responsible for promoting the business network for the manufactures in Maui. The committee normally organizes various events such as business after hours, luncheon, the mayors breakfast as well as the governors breakfast. All these provide an opportunity where different people can meet and network with each other. The networks they create help them to expand on their market. The network also helps them to benchmark with other manufactures hence improve on their produces.

They carry out the various advertisements and trade show which also provides an opportunity to market for their goods. This council also runs a website which markets all the goods to the worldwide market. This would however been difficult for the companies to do it on their own. The council also organizes monthly meetings where all the members are given opportunity to have an input on the various marketing strategies to target both the local and the international market.

The other committee is the business development and education committee. This is the committee responsible of the promotion through training and education. The committee conduct research and organize seminars where the manufactures are trained and given relevant education. The seminars also train them on the relevant laws and the best marketing strategy to employ. Therefore, training and education also act as a promotion to the Maui made products.

Business development and education committee is another crucial committee of the chamber of commerce. This committee is responsible for organizing various conferences where the members undergo through training and education. The committee is also responsible of conducting research and actively engaging the manufactures on how they can improve on their products. This is also acting as a marketing strategy.

The other committee is the event and membership committee. This committee keeps a record of all the members which includes the manufactures and the all the other relevant players in the manufacturing industries. There is also the marketing and public relations committee which produces various publications on the products being manufactured.

The other committee is the small business committee which looks into ways of promoting the small businesses for them to thrive. The chambers of comers therefore play an important role in the marketing and the promotion of Maui made products.




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